Project : Barilla x IRIS VAN HERPEN
This project imagines an unlikely fusion between Barilla's Italian tradition and Iris van Herpen's avant-garde universe.
Using MidJourney prompts, we transformed dough into a sculptural material, exploring fluid, organic, and almost living
forms, like edible haute couture creations.Each model becomes a unique motif, oscillating between art, design,
and gastronomy. The project questions the culinary gesture and the way we view the material: the ordinary and
familiar dough is transformed into a visual and sensory experience, where technological innovation and tradition collide.
Date : 2025
Realisation : Graphic Identity