Barilla x Van Herpen

This project explores a fictional collaboration between Barilla and fashion designer Iris van Herpen, fully generated with AI. The concept merges haute couture and pasta design, imagining flowing, sculptural pasta forms inspired by van Herpen’s futuristic aesthetics. Visuals blend organic textures with surreal elegance. AI was used for image generation. The result is a speculative branding universe where pasta meets avant-garde fashion.

Brownswood - Label

Brownswood is a boundary-pushing label founded by Gilles Peterson, known for its eclectic fusion of jazz, soul, electronic, and global sounds. The music celebrates authenticity, innovation, and cultural richness. For the art direction, I crafted a visual identity that mirrors this spirit—combining organic textures with clean, modern typography. The logo is bold yet warm, echoing vinyl-era nostalgia with a contemporary edge. This branding creates a timeless feel that resonates with both old-school listeners and new-wave explorers.

Canal +

For two years, I created a wide range of visuals for Canal+, covering event promotions, program highlights, and thematic collections. Working under the company’s graphic charter, I developed layouts that balanced consistency with creative flexibility. My focus was on strong, dynamic compositions—playing with typographic hierarchy, modular grids, and bold imagery to capture the energy of each piece while staying aligned with Canal+’s visual identity. I adapted the core branding elements across diverse formats and platforms, ensuring coherence while keeping each visual fresh, engaging, and tailored to its content.

Jam Cider

Jam Cider is an ode to fleeting joy and fizzy moments. The visual is a vibrant explosion of hues, inspired by the playful chaos of fruit jams meeting sparkling cider. Each splash and swirl captures the essence of short-lived effervescence, like laughter fizzing over the rim of a glass. It’s a celebration of bold flavors, messy spontaneity, and the beauty of the moment before it fades. A toast to the now—sweet, bright, and unapologetically alive.

Barilla x Van HerpenBrownswood Label Canal + Jam cider About Email Instagram ©All rights reserved_benhamstudio

Barilla x Van Herpen
Brownswood Label
Canal +
Jam cider

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